In this paper, my interest is in drawing out what is distinctive about the Gross National Happiness (GNH) experiment in Bhutan, and how this distinctiveness offers parallels with holistic health traditions. I explore how a full appreciation of what GNH has to offer requires more than replacing economic growth with well-being but points to a reorientation in economic thinking and practice. In so doing, I hope to shed light on how GNH offers an integrated perspective linked with health, economics, and nature.
Keywords: Ayurveda; Epistemology; Gross national happiness; Phenomenology; Traditional Chinese medicine; Well-being economics.
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